SPONSOR PROSPECTUS · VOL. 01SOUTH AFRICA · GLOBAL● Q3 2026 INVENTORY OPEN

Own the moment.
Engage fans
live.

Connect your brand with the passion of real-time sports.
Measurable impact. Instant ROI. Fans who opted in.

Reach fans where
passion is highest.

BTR fans don't scroll past your ad. They're locked into the screen, predicting plays and calling fouls. Every sponsored placement runs inside the moment — never around it.

18 min
Avg. attention per session
7.4%
CTR on sponsored predictions
64%
Brand recall, post-match
11×
Engagement vs. display ads

Illustrative — pilot targets, not guarantees.

01

In the moment

Your brand sits beside the prediction lock-in, the whistle press, the points reveal. Active screen time, not passive feed time.

02

Opt-in by design

Fans choose their teams and pools. Targeting is first-party and explicit — no third-party trackers, no creep.

03

Measured in fans, not impressions

Every placement reports whistles received, predictions made, communities reached. Real human attention.

NO. 02 · WHAT YOU CAN BUY

Four ways to
blow the whistle
with your brand.

ACTIVATION 01

Pool Sponsorships

Put your brand on the prize.

Sponsor free-to-play and bronze pools. Your logo on the lobby card, the leaderboard, and the result share-out.

Lobby card + leaderboard placement
Custom prize fulfilment
Per-pool engagement report
FREE-TO-PLAY POOLSA vs NZ · 17:00
The Local Lager
Pool
SPONSORED BY
YOUR BRAND HERE
247 entriesPrize: 6-pack + tickets
ACTIVATION 02

Whistle Moments

Own the loudest moments.

Sponsor the whistle event itself — when 2,000+ fans agree a call was bad, your brand is the splash card they see next.

Triggered on consensus threshold
Per-event audience reporting
Co-branded share assets
WHISTLE MOMENT BROUGHT TO YOU BY
YOUR BRAND
ACTIVATION 03

Mini-Game Sponsorships

Be the half-time trivia.

Brand the Trivia, H2H or Quickdraw mini-games. 30 seconds of one-on-one attention in every pool lobby.

Branded question packs
Custom mini-game theming
Prize draws and giveaways
TRIVIA · SPONSORED0:14 LEFT
BROUGHT TO YOU BY YOUR BRAND
Who won the URC final in 2024?
Stormers
Bulls
Sharks
Glasgow
ACTIVATION 04

Community Activations

Sponsor a host. Reach their tribe.

Partner with our community hosts. School clubs, pub leagues, supporter groups. Geo-targeted, vetted, hyper-loyal.

Host-vetted brand fit
Local + national tier
Quarterly community report
SC
Coastal College Old Boys
412 members · SCHOOL
BRAND-MATCHED
PU
City Tennis Pub
188 members · PUB
GL
Diaspora Supporters UK
1,247 members · GLOBAL
YO
Junior Whistle League
78 members · YOUTH
NO. 03 · LIVE INVENTORY

The marketplace.
Open right now.

Category
Inventory
When · Audience
From
Status
RUGBY · URC
Stormers vs Bulls
Sat 12 Apr · 17:00 · 247 entries
R 18,000
OPEN
RUGBY · CHAMPIONSHIP
South Africa vs New Zealand
Sat 19 Jul · 17:00 · 3,820 entries forecast
R 240,000
MARQUEE
TENNIS · GRAND SLAM
Men's Singles Final
Sun 9 Jun · 15:00 · global feed
R 92,000
OPEN
RUGBY · URC
Sharks vs Lions
Fri 18 Apr · 19:00 · 88 entries
R 12,000
2 LEFT
TENNIS · MAJOR
Show Court Day 7
Sun 14 Jul · 14:00 · global
R 180,000
OPEN
5 of 412 slots · refreshed live
Sample inventory — illustrative pricing
Open the full marketplace →
NO. 04 · ON THE RECORD

Brands that
made noise.

All case studies →
Case studyBeverage · Rugby Champs
+217%

How a national beverage brand owned the Rugby Champs whistle.

Six weekends. 12 sponsored pools. 47 whistle moments at 2,000+ fan consensus. Brand recall jumped from 28% to 62% in post-match sponsorship surveys — and the brand's Pool became the top-shared lobby of the tournament.

+217%
Brand recall lift
38,400
Sponsored entries
4.2×
ROAS vs. broadcast
Read full case →
Banking · Pools· Mar 2026

A retail bank backs free pools — 84k entries in 4 weekends.

Telco · Mini-games· Feb 2026

A telco's branded Trivia drives an 11% lift in app installs.

Insurance · Communities· Jan 2026

An insurer sponsors 32 school communities. NPS +28.

Illustrative outcomes from pilot modelling
Reserved for season-one founding brands
Your brand here
Your brand here
Your brand here
Your brand here
Your brand here
Your brand here
NO. 05 · PICK A PACKAGE

Per-pool to season-long.
Pick your scale.

BRONZE
Per-pool, à la carte
from
R 15K
per pool
1 sponsored pool
Lobby card + leaderboard placement
Engagement report
Self-serve creative upload
SILVER
Match-weekend takeover
from
R 75K
per weekend
Up to 6 sponsored pools
Standard whistle moments
1 mini-game sponsorship
Per-weekend report
Account manager
MOST PICKED
GOLD
Tournament partner
from
R 240K
per tournament
Unlimited pool sponsorships
All whistle moments
Branded mini-game packs
Editorial Hot Takes feature
8-community activation pack
Dedicated strategist
PLATINUM
Headline partner
Let's talk
season-long
Co-branded product surface
Season-long whistle ownership
Custom mini-games
National community network
Creative + media team
Quarterly board review
All packages include our brand-safety review and POPIA-compliant first-party data only.
NO. 06 · GETTING STARTED

Four steps.
One match-day.

STEP 01

Brief us

Tell us your sport, audience, and the moment you want to own. 30-minute scoping call.

STEP 02

Build the plan

We package inventory across pools, whistles, mini-games and communities for your goal.

STEP 03

Go live

Creative reviewed, slots scheduled, kickoff happens. You watch the dashboard in real time.

STEP 04

Read the report

Per-event audience, predictions, whistles and recall — delivered within 48 hours of full-time.

NO. 07 · THE PULSE

"BTR put our brand inside the moment our fans cared about most. The post-match recall numbers were the highest we've ever seen."

H
Head of Brand
a national beverage client

"We backed a network of school communities, and the reports came back showing families re-engaging. Real reach, not display-ad reach."

M
Marketing Director
a retail banking client

"The first time a sports platform reported audience in fans, not impressions. That alone made the decision easy."

S
Sponsorship Lead
a telco client
Final whistle · 30-min scoping call

Be the brand
fans cheer for.

Tell us the moment you want to own. We'll come back inside 48 hours with a packaged plan.